This page lists the allowed extension values for the name="" attribute of the <meta> element in HTML5. You may add your own values to this list, which makes them legal HTML5 metadata names. We ask that you try to avoid redundancy; if someone has already defined a name that does roughly what you want, please reuse it.
|Keyword||Brief description||Link to more details||Synonyms||Status|
|keywords-not|| A comma-separated list of negative keywords that distinguish a closely-related theme from this page's true theme, to support Boolean NOT searches often more realistically than visible text can, especially when both themes share the same lexicon.
If keywords is no longer a aupported name for a meta element, keywords-not is superfluous; however, debate has been revived on whether keywords should be supported or not; see the keywords entry in this Wiki.
|W3C Bug 6609||keywords-negative; keyword-negative; negative-keywords; negative-keyword; keywords-neg; keyword-neg; neg-keywords; neg-keyword; not-keywords; not-keyword; keyword-not||Proposal|
|robots|| A comma-separated list of operators explaining how search engine crawlers should treat the content. Possible values are "noarchive" to prevent cached versions, "noindex" to prevent indexing, and "nofollow" works as the link rel value with the same name. This meta name is already supported by every popular search engine.
The content value "NOODP" has been offered elsewhere, so I'm proposing it here. It blocks robots from using Open Directory Project descriptions of a website instead of Web pages' own meta descriptions. It may have been introduced by Microsoft.
The content value "NOYDIR" has been offered by Yahoo, so I'm proposing it here. It blocks Yahoo's robot from using the Yahoo directory's descriptions of a website instead of Web pages' own meta descriptions. Whether any other robot supports this is unknown but possibly no other search engine uses Yahoo's directory anyway.
|Robots exclusion protocol, Googlebot, Yahoo! Slurp, and Ask.com Teoma;
NOODP value: Google, Yahoo, & Microsoft (click "How does Live Search generate a description of my website?"), all as accessed 4-28-09;
NOYDIR value: Yahoo, as accessed 4-28-09
|page-datetime|| Better ranking in search engine results for recency or relevance to an event date would be aided by a standard format robots can parse. Users would save search time by not having to load many pages to find which ones are new or date-relevant.
To supply a consistent and known format, the value for this keyword is a date-time expression formed in accordance with http://www.w3.org/TR/NOTE-datetime (albeit a note that's at W3C only for discussion). Any of the six levels of granularity in that note are acceptable, such as expressing only a year.
Should this keyword appear more than once, only the first one so appearing is determinative.
|page-version|| Pages may be revised several times in a day. While date-time given to a granularity of a fraction of a second would often suffice, when a page has to be approved more than once before posting, any or no such time may be correct (without this keyword, a comment could be necessary but probably not parsable by an engine). In addition, versions regardless of date may show consecutiveness and can replace a date that must be vague. In that case, a version number may be more useful for searches and so a robot-parsable format is needed.
The keyword's value is stated in ASCII digits, is any nonnegative base-10 rational number expressed as an integer or a decimal, and may be padded with any number of leading zeros to support extraction for ASCII sorting.
Should this keyword appear more than once, only the first one so appearing is determinative.
|subj-. . .|| To classify by subject a page's content, a standard subject taxonomy that will be recognized by a search engine or directory will help. Because many such high-quality taxonomies exist, only a prefix is proposed. Over time, particular taxonomies, in print or online, may be recognized here and keywords assigned for each.
The keyword will be constructed case-insensitively with subkeywords in the form subj-[nationAbbrev]-[taxonomy]-[edition][-optionalSubedition], e.g., subj-US-MeSH-2009online (perhaps). After "subj-", the second subkeyword will identify the nation where the taxonomy is published or offered as an aid in identifying the taxonomy and does not limit the subject coverage; e.g., a taxonomy published in Japan may be ideal for classifying Canadian botany or Peruvian economy.
As subject values may vary between editions of one taxonomy, an edition and optionally a subedition is to be identified in the third and optionally the fourth subkeywords. The subedition, if any, is any update or revision occurring between editions, such that a value drawn from that edition and subedition is stable. The means of identifying edition and subedition should be included in the registration of a keyword.
Examples of taxonomies from the U.S. include MeSH (medical) and the Library of Congress Subject Headings.
The value identifying a subject for a Web page will be drawn from the cited taxonomy's edition and subedition.
If the value should have a style to prevent ambiguity in interpretation, that style is to be registered here for that keyword. Multiple values are expressed with multiple meta elements, one value for each, since comma-separation is probably not compatible with all taxonomies.
If a value requires case-sensitivity to prevent confusion, the entry here registering the keyword must accommodate that need with the needs of HTML 5 with an appropriate rule. To that end, a proposal to allow case-sensitivity in meta tags under some circumstances has been offered in the W3C bug reporting system.
|W3C Bug 6854||subject-. . .||Proposal|
|geographic-coverage|| The author may be the best expert on the geographic relevance of the content. Leaving that to search engine analysis may be too chancy without search engine optimization, which analysis is difficult to apply by algorithm to, e.g., historical papers and epidemiological studies which may mention locales only once.
Absence of the keyword defaults to a value of world (not universe), unless the search engine chooses to interpret the page or larger unit for some other value, probably based on other than just contact information given in the website.
The value for this keyword is a semicolon-separated list of one or more place-values, the order of which do not matter. One place-value will use commas to separate, in order, an optional standard natural language symbol applicable to the place-value (when omitted the language applicable to the page will control), a place-class, one or more place-subclasses if any, and one or more place name parts (where, e.g., in "Cape Town, South Africa", "Cape Town" is a place name part but "Town" is not). Spaces after semicolons and commas are optional; spaces within place-values are present when required for each place-value (e.g., "Quezon City", not an invented "QuezonCity").
To distinguish names that might otherwise be too similar, place-classes, all lower-case and hyphenatably spaceless, include outer-space, region (on Earth and crossing or larger than a nation, e.g., southern hemisphere, polar region, temperate zone, or Asia), intntl-water (an 'international water body'), intntl-agcy ('international agency' or 'international collection', e.g., all U.N. member nations), nation, within-nation (limited to only one political level down from nation, e.g., state, province, territory, possession, city not included within other political units of a nation, or any comparable unit), city (including town, village, hamlet, and any comparable political unit below the level of within-nation), addr (including address, full-length street, building, institution, and neighborhood without political boundaries), pol-unit (pol abbreviating 'political') (e.g., a place of disputed nationhood), hist-pol-unit (hist abbreviating 'historical') (e.g., the Roman Empire), feature (e.g., river), num (e.g., latitude and longitude or outer-space equivalent in numbers), and ethereal (including thealogical/theological, fictional including from modern popular entertainment, and ancient secular mythical, but not including that which is asserted to be a state of mind or existence but not a place, such as nirvana). (Example for one hypothetical page: name="geographic-coverage" content="region, sub-Saharan Africa; nation, Panama; city, Panama, Panama; within-nation, Sao Paulo, Brazil; city, Sao Paulo, Sao Paulo, Brazil; within-nation, Mississippi, United States of America; region, Middle East; region, Midwest, United States of America; hist-pol-unit, Northwest Territory, United States of America; feature, river, Indus; outer-space, Indus; ethereal, ultima Thule; ethereal, Heaven; ethereal, Flatland; ethereal, Valhalla; en-US, addr, Hotel Valhalla, Fredrikstad, Norway; es, nation, Espana" (Indus is both a river and a constellation, illustrating the need for place-classes)).
Ambiguity of place-values should be avoided despite convenience in coding because search engines may each interpret them as they see fit, e.g., it would be hard for an engine to distinguish New York from New York.
For consistency of spelling, several authority lists should be settled upon, with legal, well-known, and disputed names and common abbreviations all being acceptable; but I'm not proposing one here now (relying on IANA's ccTLD list might be too complex to implement and still assure coding consistency, e.g., occasionally ccTLDs can be phased out and off of IANA's list) (a standard vocabulary possibly usable here is the Getty Thesaurus of Geographic Names Online, subject to licensing and charset choice); and promulgating authority lists may best be done publicly by search engine managements, who may disagree with each other.
Allowing Unicode for non-Roman alphabet-using locales is desirable, but at present that may raise technical problems, including computer security issues, that are not yet readily soluble.
|geography; geography-coverage; geographic; geographical; geographical-coverage||Proposal|
|datetime-coverage|| The author may be the best expert on which time frame is most relevant to the content. Leaving that to search engine analysis may be too chancy without search engine optimization, which analysis is difficult to apply by algorithm to, e.g., historical papers that may focus on the 1800s but mention 1731 and 1912 perhaps unimportantly.
The value for this keyword is a date or time -- not a range and not vague, for which other keywords are proposed -- in a format in accordance with http://www.w3.org/TR/NOTE-datetime (albeit a note that's at W3C only for discussion). Any of the six levels of granularity in that note are acceptable, such as expressing only a year.
Should this keyword appear more than once, all the values so appearing are determinative. Multiple values are to be expressed with separate meta elements lest the note be revised in the future in a way incompatible with comma-separating a list.
|dates; date-coverage; dates-coverage; times; time-coverage; times-coverage; era||Proposal|
|datetime-coverage-start|| This is identical to the keyword datetime-coverage except that it represents only the start. If this keyword is used without datetime-coverage-end (also proposed), its value is interpreted as starting a range without an end.
Should this keyword appear more than once, all the values so appearing are determinative, in which case each represents the start of a different range assumed to be nonnesting. Example: If four elements happen to be in the order of datetime-coverage-start=1862, datetime-coverage-start=1914, datetime-coverage-end=1865, and datetime-coverage-end=1918, assuming proper formatting, the ranges should be interpreted as 1862-1865 and 1914-1918.
|dates-start; date-coverage-start; dates-coverage-start; times-start; time-coverage-start; times-coverage-start; era-start||Proposal|
|datetime-coverage-end|| This is identical to the keyword datetime-coverage except that it represents only the end. If this keyword is used without datetime-coverage-start (also proposed), its value is interpreted as ending a range without a start.
Should this keyword appear more than once, all the values so appearing are determinative, in which case each represents the end of a different range assumed to be nonnesting. Example: If four elements happen to be in the order of datetime-coverage-end=1865, datetime-coverage-start=1914, datetime-coverage-end=1918, and datetime-coverage-start=1862, assuming proper formatting, the ranges should be interpreted as 1862-1865 and 1914-1918.
|dates-end; date-coverage-end; dates-coverage-end; times-end; time-coverage-end; times-coverage-end; era-end||Proposal|
|datetime-coverage-vague|| This is identical to the keyword datetime-coverage except that its value is not necessarily crisp. This keyword should be used only when datetime-coverage, datetime-coverage-start, and datetime-coverage-end are inappropriate, but there's no ban on using all four. Any text without a comma can be the value (e.g., Pleistocene, 1820s, Tuesdays, or before we were born); multiple values are comma-separated.
If this keyword is used with datetime-coverage, datetime-coverage-start, or datetime-coverage-end, the vague value should be exploited along with the value/s for the other keyword/s.
Should this keyword appear more than once, all are determinative.
|dates-vague; date-coverage-vague; dates-coverage-vague; times-vague; time-coverage-vague; times-coverage-vague; era-vague||Proposal|
|audience|| To aid search engines in classifying and to aid directory compilers, an audience most appropriate for the page may be suggested. Subject matter may not be a good clue; for example, an analysis of children's literature may be directed to teachers.
A value is free-form case-insensitive text without a comma. Multiple values are to be comma-separated. Singular and plural forms have the same meaning.
-- "adult" and "mature" have the same meaning and are for content that only adults may access, but no one responsible for preventing a nonadult or the immature from accessing the page or its content should rely on either or both of these values to do so without other means
-- "all" and "everyone", which have the same meaning
-- "child" and "juvenile", which have the same meaning
-- "parent" to include guardian and temporary caregiver
-- "teacher" to include professor and ad hoc instructor
-- "elementary school student" to include any student below high school
-- "high school student"
-- "elhi" to include any student in elementary school through high school
-- "college student" including graduate and professional school
-- "business" including management, finance, and prospective customers (this includes e-commerce and investor sites)
-- "health" including any health care provider including alternative and ad hoc
-- "patient" for any health care recipient
-- "lawyer" including judge, paralegal, and jailhouse lawyer
-- "law client" for any prospective recipient of a lawyer's service (not usually a social work client) with lawyer including paralegal and jailhouse lawyer but not necessarily judge
-- "craft" for any craftworker including laborer and artisan
-- "military" including paramilitary
-- "artist" including musician, actor, dancer, and sculptor and including creator and performer
-- "news" including any consumer of rapidly-developing news
-- "introductory" and "beginner", which have the same meaning
-- "intermediate" and "midlevel", which have the same meaning
-- "advanced" and "advance", which have the same meaning
-- "scholarly" and "scholar", which have the same meaning
-- "popular" generally referring to a writing style
-- "older" including retiree
-- "institution" including from corporation to conspiracy (such as for management advice)
-- "government" including agencies and prospective politicians
-- values using any integer or single-digit decimal in the form of "grade 8" or "grade 6.4" including to refer to a reading comprehension level (this generally will not exceed 12 and might be meaningless above 20 so higher values may be interpreted as the highest meaningful value)
-- "viewer" and "viewers", which have the same meaning and are for when content (such as a movie) is intended almost entirely to be seen rather than read
-- "listener" and "listeners", which have the same meaning and are for when content (such as music) is intended almost entirely to be heard rather than read but not generally including text-to-speech support
-- "tts", "text-to-speech", or "text to speech", which three have the same meaning and which are for a page that has substantial support for TTS or that will be readily understood through TTS without need for such support (TTS is often aided by, e.g., pre-resolving pronunciation ambiguities in page coding)
-- values using any numbers in the form of "3-6 years old", whether a range or a single-number value
-- values using any decade in the form of "born in 1970s"
Unrecognized values such as "botanists", "Texans", and "writers who use red ink" may be used but at a risk that a search engine or directory editor will either fail to recognize it or will interpret it in unpredictable ways, or will in the future.
Spellings that are erroneous or slightly different from a recognized value may be interpreted by a search engine or directory editor as representing a recognized value.
The absence of the keyword defaults to a value of "all" but without overriding another indication arrived at by other means.
|readership; viewership; listenership||Proposal|
|author|| Searching for one page author's Web work requires a standard robot-parsable format for the information. A personal name, institutional name, or other text entry is permissible.
One element represents only one author. Multiple authors are to be represented with multiple tags.
Search engines may index by any component of a name, so a page author need only enter a name once in one first-last or family-given order (e.g., Chris Ng or Ng, Chris, but not requiring both).
|creator|| Searching for one content creator's work requires a standard robot-parsable format for the information. A personal name, institutional name, or other text entry is permissible.
One element represents only one creator. Multiple creators are to be represented with multiple tags.
Search engines may index by any component of a name, so a content creator need only enter a name once in one first-last or family-given order (e.g., Pat Thunderbird or Thunderbird, Pat, but not requiring both).
|publisher|| Searching for one content publisher's or page publisher's work requires a standard robot-parsable format for the information. This often differs from creator or author when the publisher is an institution. An institutional name, personal name, or other text entry is permissible.
One element represents only one publisher. Multiple publishers are to be represented with multiple tags, although multiple publishers are less common than multiple authors or creators; multiplicity is more likely for a legal name and a well-known name.
Search engines may index by any component of a name, so a publisher need only enter a name once in one order.
|format-print|| This is to allow a user agent to inform an operating system or a printer driver of the preferred print medium, such as the paper size.
A value is free-form case-insensitive text without a comma. Multiple values are to be comma-separated (multiple values might be appropriate because standard paper sizes vary around the world). Singular and plural forms have the same meaning.
Recognized values are limited to "letter", "A4", "legal", "A5", "B5", "monarch", "envelope 10" meaning size #10, "envelope 6-3-4" meaning size #6 3/4, values with integers and decimals in the form of "8.5 x 11" or "8.5x11" in which spacing of the "x" does not affect meaning, "paper", which means 'paper of the default color (usually white) and weight (usually 20-lb. stock)', "white", "yellow", "pink", "blue", "green", "violet", or "multicolor", which means a medium of the given color or mixed, "letterhead", "p2 letterhead" meaning 'letterhead intended for any page except the first', "watermark" meaning a 'special watermark such as an organization's own', and "plain" meaning 'not preprinted and not letterhead (it may have a paper manufacturer's watermark not related to letterhead)'.
Omitting "paper" when another recognized value is given defaults to an implied meaning of 'paper' with the other value; e.g., "letter" means 'letter paper'; the same principle applies to a medium's color (the default being white for paper and colorless for transparency) and plainness or lack thereof (the default being plain).
Other values should be proposed before being recognized here. Label sizes should be proposed here for labels that are not on backing sheets that fit one of the recognized values, e.g., labels on narrow rolls. Blueprint paper sizes should be proposed here. Media other than standard paper, such as onion skin, heavier paper, card, and clear or color transparency, should be proposed here.
The user agent may, with the user's or user sysadmin's permission (as by a menu-driven default), interpret a value to offer an alternative the user might accept and software and firmware other than the UA may interpret a value to the same end with or without permission, so this keyword is only suggestive; e.g., "letter" may be interpreted as "A4".
The absence of the keyword defaults to a value determined by other than the page, e.g., by the printer driver or the user agent.
|rights|| As a page effectively appears in at least two forms, usually one as interpreted and displayed on a device and the other as source code, arguably intellectual property rights that must be asserted must be asserted in ways understandable in both contexts. For example, an uninterpreted spaceless "& c o p y ;" is a raw representation that may legally fail as part of copyright notice to someone seeing source code and not the display, important when someone wants to copy source code for use elsewhere and may rely on a defense of innocent infringement (at least in U.S.). While such assertions can be made in a comment element, it may be helpful to have a tag that search engines can parse and index verbatim.
The value may include standard and nonstandard notices, invocations of licenses such as GFDL and ASCAP, and any other information.
ASCII text would not suffice when a name or notice legally may have to be in a non-Roman alphabet, but no alternative may yet exist in HTML5.
Search engine storage may impose a length limit, but, because of legal consequences, if the value's length exceeds a given limit the search index should retain or interpret none of it but only refer to it.
For the synonymy, IP, IP-rights, and IP-right are not reserved; while the abbreviation IP 'intellectual property' is common among attorneys in the U.S., page authors will more likely be computerate, and the abbreviation may be wanted for 'Internet Protocol'.
|copyright; right; patent; trademark; service-mark; license; licensing; intellectual-property; intellectual-property-rights; intellectual-property-right||Proposal|
|addmark|| The HTML5 mark element appears able to support insertion of markup by either the user's server or third-party intermediate servers as a way of advertising on, commenting on, restyling, or hiding website content without the website owner's knowledge or consent and perhaps without the user's knowledge or consent, either. Therefore, a page author should be able to prevent the adding of a mark element not already in a page.
The addmark keyword with a value of "false" meets that need. (A value of "true" is trivial, being identical in meaning to the absence of the keyword.)
|W3C Bug 6774||Proposal|
|addmarklocal|| This complements the addmark keyword, separately proposed.
A page author might want to allow -- only locally -- the adding of a mark element not already in a page.
The addmarklocal keyword with a value of "true" meets that need. (A value of "false" when name="addmark" content="false" is trivial, being identical in meaning to the absence of the addmarklocal keyword.)
Once addmarklocal is written into a page, how it is implemented is beyond the scope of HTML; for example, a particular intranet for whom the author works might look for the keyword and implement it as it sees fit. The author is to recognize the risk inherent in that nothing bars a nonlocal user agent or server from using addmarklocal to reverse addmark, other than that the HTML5 standard as extended by this Wiki bars it, but arguably only well-behaved user agents can be counted on to obey that.
|W3C Bug 6774||Proposal|
|MSSmartTagsPreventParsing|| Microsoft introduced into Internet Explorer 6 Beta a feature that some website designers wished to preclude from applying in order to prevent public misunderstanding of their websites. The feature allowed a browser to add information but at a risk that users wouldn't know that it wasn't supplied by the website. This keyword was provided by Microsoft for those of us who wanted it.
Its value was "TRUE". Microsoft spelled the keyword with some capitals and the value in all capitals but whether capitalization was required for either is unknown; some opinions vary. Since it need be understood by only one browser, and that one a beta version, full standards compliance should not be assumed, and original case may be required. (This tag is used by Google: "<meta content='true' name='MSSmartTagsPreventParsing'/>" appeared (with internal quote marks as singles) in the source code for <http://googleblog.blogspot.com/2009/04/listening-to-google-health-users.html>, as accessed 4-27-09.)
Microsoft has apparently removed this instruction from its website on the ground that the beta version is no longer available and is not supported, but that doesn't assure that some users aren't still using the beta browser, perhaps inadvertently. Therefore, designers may wish to continue using the keyword and value and they are preserved here.
|e.g., The Register (U.K.), Univ. Oregon (U.S.) (PDF p. 18), & John Chambers (U.S.) (job résumé near root), all as accessed 4-19-09||Proposal|
|dir-content-pointer|| When several pages in a directory include main content, a table of contents, an index, and the like, a search engine may be able to organize results more usefully by identifying which is which with a standard vocabulary, helpful when different publishers use different conventions when displaying or printing content.
A value is free-form case-insensitive text without a comma and optionally with a trailing number. Multiple values are to be comma-separated (multiple values are appropriate when one document serves multiple purposes). Singular and plural forms have the same meaning.
Recognized values, which are pointer types to which numbers may be suffixed, are limited to "start" meaning 'the first page that should be seen by a user' (this may be anywhere in the directory and anywhere within content), "toc" meaning 'table of contents', "intro" including introductions, forewords, prefaces, and tables of figures, "abstract", "main", "bibliography" and "biblio", which have the same meaning, "index" which may mean 'sitemap' or not, "afterword" and "update" which have the same meaning and need not actually update, "credit" meaning 'credits and acknowledgments', and "author bio" meaning 'author's biography', including any information about the author including credentials and contact information. The number suffix may be spaceless or not.
When numbers are suffixed, a search engine or directory should arrange like items in numerical order in the results, with unnumbered items following like items that are numbered, e.g., intro 1, intro 2, main 1, main 2, main, main, and so on.
Each directory and each subdirectory has its own sequence.
|googlebot|| The name is claimed by Google for its robot, so I'm proposing it here because we should register meta name values claimed essentially proprietarily.
E.g., <meta name="googlebot" content="noindex">.
|Google example, as accessed 4-28-09||Proposal|
|slurp|| The name is claimed by Yahoo for its robot, so I'm proposing it here because we should register meta name values claimed essentially proprietarily.
E.g., <META NAME="Slurp" CONTENT="NOODP"> (case in original).
|Yahoo example, as accessed 4-28-09||Proposal|
|msnbot|| The name is claimed by Microsoft for its robot, so I'm proposing it here because we should register meta name values claimed essentially proprietarily.
E.g., <META NAME="msnbot" CONTENT="NOODP"> (case in original).
|Microsoft example, as accessed 4-27-09||Proposal|
|TEOMA|| Capitalization is in the original.
The name is claimed by Ask for its robot (it acquired Teoma), so I'm proposing it here because we should register meta name values claimed essentially proprietarily.
E.g., < META NAME = "TEOMA" CONTENT = "NOARCHIVE" > (capitals in original).
|Ask example, as accessed 4-27-09||Proposal|
|bot-. . .|| Robots wanting to allow page authors access to robotic capabilities, e.g., to deny them, should prefix "bot-" to the name of their robot, especially for proprietary bots.
Example: If a robot were to be named "dullbucklequiz", the name in the meta element would be "bot-dullbucklequiz".
|robot-. . .||Proposal|
|Keyword||Brief description||Link to more details||Synonyms||Status|
|cache|| This doesn't actually work; use HTTP headers instead.
Value must be "public", "private", or "no-cache". Intended as a simple way to tell user agents whether to store a copy of the document or not. An alternate for HTTP/1.1's cache-control; for publishers without access to modifying cache-control.
|keywords||A comma-separated list of keywords that describe this page. Not very necessary these days; search engines use much more sophisticated means to determine the page's contents.||W3C Bug 6853||Unendorsed|
For the "Status" section to be changed to "Accepted", the proposed keyword must either have been through the Microformats process and been approved by the Microformats community; or must be defined by a W3C specification in the Candidate Recommendation or Recommendation state. If it fails to go through this process, it is "Unendorsed".
For more details, see the HTML5 specification.